Altamont x ALAKAZAM!
2014
Art Direction, Project Management & Design: Alan Garcia
Illustration: Will Sweeney
My old boss from RVCA, Shannon, first put me onto this London-based brand. ALAKAZAM! company founder and artist, Will Sweeney, created mythical creatures in strange, sci-fi worlds. His color palettes were equally bizarre and captivating. I reached out to him regarding our seasonal direction (computer fantasies, tech nightmares, etc…). Will did not disappoint - his final custom illustrations were just what we were looking for. I loved the combined Altamont/ALAKAZAM! logo too.
“Will Sweeney (founder, ALAKAZAM!) is a London based illustrator and graphic artist specializing in comics, clothing graphics, animated videos and music packaging. He has collaborated and worked with a variety of labels/bands/TV shows & publications including Undercover, Amos Toys, Wonder Showzen, Yo Gabba Gabba, Beck, Birdy Nam Nam and the Wire Magazine.”