Etnies Talent Scout Artist Series
2015
Creative Direction: James Appleby
Art Direction, Project Management & Design: Alan Garcia
Video: Sam McGuire
Featured Artists: EWOK, Jim Houser, Juan Travieso, LURK, Nathan Kostechko & Nicomi Nix Turner
For the Talent Scout Artist Series, Etnies wanted to create a campaign showcasing a variety of different artists. I was excited to have the opportunity to help curate and design this project. I loved working collaboratively so this was ideal. Developing this from concept to completion was a very satisfying experience. My duties and responsibilities included selecting talent, negotiating contracts, working individually with the artists, agreeing on roughs and revisions, and generating tech packs.
“Etnies is proud to announce the Talent Scout Artist series. The collaborative series serves as a platform and provides exposure to select artists from diverse backgrounds and genres. etnies teamed up with artists EWOK, Jim Houser, Juan Travieso, LURK, Nathan Kostechko, and Nicomi Nix Turner to design a Scout colorway and three t-shirts to compliment the shoe.
Each collaboration represents the artists’ style, inspiration and heritage.”