RVCA x Stacey Rozich

2019

Creative Direction & Project Management: Alan Garcia

Art Direction: Matt Barlow & Michael Zepeda

Design Direction: Jenna Sufficool

Photography: Delon Isaacs

Video: Brandon Jensen

I had worked with Stacey previously for a different company, and it was such a rewarding experience that I couldn’t wait to work with her again. I loved her painted characters, especially their outfits and prints. She seemed like a great match for the expressive brand, RVCA. Stacey and I finally got to meet in person, when design director, Jenna, and I hosted a visit at RVCA headquarters. Stacey met with the women’s design team and we discussed approach for the collection. I’m so happy with how this turned out. I think the marketing materials are really eye-catching - we were super grateful Stacey shared her home with us - it definitely personalized this project even more.