RVCA Women’s Lifestyle Campaign

2020

Producer: Alan Garcia

Project management: Ashley Lugo

Photography, Design & Concept: Kat Halembakova

Stylist: Joanie Del Santo

Hair & Makeup: Dominique Lerma

Model: Danika Pienaar

 

This was a really cool campaign concept that Kat pitched for the women’s Summer 2020 lifestyle collection. I was excited to see it come to fruition. The shoot was handled locally in one day, and Kat shot it all. She definitely came through on the execution - I love the faded blue skies. I think the muscle car that we secured also helped to push the retro vibes.

“Red, White & RVCA: Celebrate independence in these perfectly patriotic looks from our summer line. Add a touch of salt to your swim look with our Salt Wash collection. A worn-in patina and ribbed fabric add dimension to tropical hues in a variety of body-loving cuts.”

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RVCA x Liver Ideas (2020)

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RVCA x Stacey Rozich (2019)