RVCA x Liver Ideas

2020

Creative Direction & Project Management: Alan Garcia

Art Direction: Matt Barlow & Michael Zepeda

Design Direction: Jamie Stenning

An old co-worker, Miles, from a previous job (Stance) first showed me this artist - Liver Ideas (J. S. Wright). I couldn’t wait to work with him. I loved all of the text and messaging he included in his work. While working at RVCA, I reached out to him. I explained how we wanted to translate his DIY aesthetic into a featured collection. We would do this through a variety of printing methods, including tie-dye and high density inks. The marketing assets did a wonderful job of complimenting the eccentric collection.