Stance x Michael Kagan
2019
Design Direction: Alan Garcia
Project Management: Albert Rosario
Design: Haley Bugelli & Dillon Boyes
Art Direction & Photography: Brandon Christensen
Michael Kagan first came to my attention back in 2013, while reading a Hypebeast article - Pharrell was excited to be working with the artist for his brand, Billionaire Boys Club. I was intrigued by Michael’s impassive astronauts, and didn’t forget them. Years later, the opportunity presented itself when the Stance design team and I started developing a space-related season. I reached out to him immediately. He supplied us with some really incredible artwork - which complemented the collection perfectly. We utilized multiple processes to translate his work - DTG, jacquard, sublimation, screen printing and glitter application.
“The neo-expressionist painter, known for his beautiful compositions of astronauts and space travel teamed up with Stance for a series of socks, tees and underwear for men, plus socks for women and kids. The apparel and accessories capture the thick brushstrokes from Kagan's work, including moonwalk scenes from his most famous paintings. A moonwalk on your boxer-briefs when you're doing the... moonwalk? Let's do it.”